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Mobile Marketing For Sports Teams Mobile Marketing To Make You Win

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Professional sports teams always have to find new methods to connect, communicate and monetize their audience base. At the same time, their advertisers need new, communicative media opportunities that provide clear results. Mobile marketing provides a solution to both the professional teams and the advertisers.

Mobile advertising provides sports team with an effective, quick, and cost-effective tool for reaching out their target audience in novel ways. Mobile marketing helps sports teams connect with their fans through direct subscription based advertising campaigns and the results are almost immediate.
Advantages of Mobile Marketing for Sports teams
Marketing products using sports is a huge business. There are many web based technologies available to help the sports team get the best out of mobile marketing, mainly by assisting them to establish a mobile marketing system. Professional sports teams have benefitted a lot from mobile marketing by:

*Creating excellent and cost-effective ad promotions even at short notice.
*Targeting a wider audience base and enlarging market share enormously without any extra effort or cost.
*Building customer loyalty.
*Retaining current customers and attracting new customers.
*Penetrating the mobile phone market and building awareness about their sports team without spending a huge amount on ad promotions.
*Reaching out to customers on the move and creating an efficient two-way communication.
*Integrating novel, creative methods of advertising and promotion with existing policies without investing a huge capital.

Features of Mobile Marketing for Sports Teams
The current economic slowdown and rising ticket prices have made it difficult for sport teams to fill seats in the stadium. However, with mobile advertising, sports team can now fill seats and gain extra marketing initiatives. Selling tickets or commodities, increasing fan loyalty or improving the in-stadium experience, have all become very easy with mobile marketing. There are various mobile marketing features that sports teams can use to increase their fan base, create awareness about their teams and generate profits.
Play sports trivia games: Allow fans to play the games and win mobile coupons for a discount on free drinks.

Conduct advertiser sponsored contests: Allow fans to text in plays, final scores, or seat numbers to win free gifts.

Send bulk SMS: Send bulk SMS to fans and create a Mobile Fan Club, reminding fans of upcoming games. Drive ticket sales by enticing your fans with special promotions.

Increase interaction with fans: Allow fans to sign up for your text message alerts and updates.

Short code: Allow fans to text-in a message to a short code to get more information on their favorite sports team.

Text to Screen: Allow fans to send text messages to the big screen.

Sport Star messages: Allow fans to listen to a personalized message from their favorite sport star.

Text message sweepstakes: Send text message sweepstakes to fans allowing them entry into a contest to win prizes.

Shout out contests: Allow fans to send a shout out to their friends on the big screen and fans will get a chance to win free gifts.

Get in the game with mobile advertising for your sports team and your fans and your team will definitely appreciate your move.

Things You Need To Know About Sports Medical Careers

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We all have our own preferences when it comes to work. They often say that people who love what they do are lucky because they get to fulfill their dreams and earn for their living, all at the same time. This is very applicable to those who have decided to go into a sports medical career. Aside from practicing their profession as a medical practitioner they also get a firsthand experience in watching their favorite sport and helping out athletes. This may be physically demanding and may involve a lot of travelling but the fact still remains that a lot of people enjoy doing it. If you are interested to learn more, here are some things that you look into:

A sports medical career covers a wide range of jobs. You can be a physical trainer, a rehabilitation specialist, nutritionist, physician, and so on. Before you do this you have to decide on the type of sport you want to be involve in, that way you can carefully study all the possible problems that you will encounter.

Before you get the title, you have to undergo a lot of schooling, training and specialization. Since there are different careers in this field, you have to decide on a particular area and go through residency training. A lot of universities offer this course, make sure that you choose an institution that can train you well and can give you what you need.

Sports medicine salary will depend on your specialty and on your experience. The possibility to earn a lot is quite big, since large amounts of money are invested in sports. There are a lot of factors that will affect your salary but what greatly affects it is the field that you decide to specialize in. For example people who are directly involved in injury rehabilitation will earn more than a nutritionist. Make sure you weigh these things carefully before making any decision.

People who are in this field usually take in a general responsibility for most athletes. They work on the holistic aspect of each person and they make sure that they cover all the concerns including the prevention and treatment of their injuries. They make sure that the athletes will be fit enough to play on the field so that they can maximize their capabilities.

At present, more people are venturing out in this career. People who are involved in sports are growing bigger and this means that the opportunity for sports medical career will also follow the same path. The business side of sports will always make sure that their players are in good condition and so they will make it a point to hire people who can efficiently handle different situations.

Its good to know that there are people who directly handle the health of athletes, considering the risk that they put in every time they go out in the field. Aside from that, this can also offer a lot of opportunities to those who are interested to work in the field of Sports Medicine.

The Triumph TR1 Sports Car

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A review of The Triumph TR1 Sports Car, covering development, important features, and technical data of this classic car.

In this Article, I offer a nostalgic review of the Triumph TR1, which acted as a forerunner to the TR2, and the rest of the classic car range.

The Triumph TR1 was originally given the designation Triumph 20TS. It was a prototype, and only one example was ever built.

In terms of appearance, it was, in some ways, reminiscent of its predecessor, the Triumph Roadster, which was manufactured between 1946 and 1949.

The Triumph 20TS was constructed using components that were available at that time. Accordingly:

The engine was a 1991 cc, 4-cylinder unit from the Standard Vanguard saloon
The suspension, from the Triumph Mayflower saloon, consisted of independent at the front, with a solid back axle at the rear, the same as that used in the Vanguard
The chassis was from the Standard 8 saloon which was, itself, based on that used in the Standard Flying Nine saloon of 1937 to 1940.

Since a high volume of sales was not expected from this classic car, then it was assigned a targeted selling price of 500 before sales tax.

In comparison, the Triumph Mayflower saloon of 1953 was selling for 505 including taxes.

Therefore, its design had to be economical. Because of this, all body panels were designed to require no more than one pressing.

The rear of the car was short and had rounded edges, with the spare wheel bolted to the boot.

The two seater Triumph 20TS was previewed in 1952 at the London Motor Show in Earls Court.

Its presence was met with mixed reactions. Typical of the criticisms was a somewhat cramped interior, and a distinct lack of space in the boot.

In order to assess the car’s handling and performance, the Standard Triumph chairman asked Ken Richardson, a test driver and BRM development engineer, to put it through its paces.

The outcome was that Richardson was unimpressed with the way the car handled, and its lack of performance. In fact, he described it as a “death trap”.

Apart from its poor handling, it had a top speed of only 80 mph, falling well short of the 90 mph targeted figure set by Standard Triumph.

As a result, Richardson was asked by the Company to completely redesign the car. He then set about:

Tuning and modifying the engine
Increasing the size of the brakes
Modifying the front suspension
Using alternative rear springs and shock absorbers
Strengthening the chassis to give greater rigidity
Making the car slightly wider and longer to improve both interior and boot space
Positioning the spare wheel inside the boot

The outcome from this extensive development of the Triumph 20TS was the birth of the Triumph TR2 which was presented, in 1953, at the Geneva Motor Show.

The reaction, this time, was completely different.

The Triumph 20TS heralded the creation of the Triumph TR range.

After the launch of the TR2, the 20TS was unofficially given the designation Triumph TR1.

This car set a world speed record for production cars in 1953, with a top speed of 200.9 km/hr.

It used a 1991 cc, straight-4, with overdrive, developing 90 bhp.

This marked the end of the Triumph TR1

Perhaps this stroll down memory lane might have answered, or at least shed light on, a possible question:

Which Triumph Sports Car Is Your Favourite?

However, should this question still remain unanswered, I will be reviewing, in some detail, in future articles within this website, the entire range of Triumph sports cars which were featured in the memorable era spanning 1953 to 1992.

I hope you join me in my nostalgic travels “down sports car memory lane”.

Best Extreme Sports in Peru – Peru Travel Guide

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Many foreign visitors to Peru are happy with a relaxing few days travelling around ancient Inca archaeological sites, kicking-back in luxury hotels, and riding exclusive trains to Machu Picchu. But if your dream getaway is a taking things to the max in search of extreme thrills and fun, then you won’t be disappointed either! Peru can offer it all! Here are the 5 best extreme sports in Peru.

Extreme Mountain Biking

Peru was made for mountain biking, after all the Andes – the world’s longest mountain chain runs right down the centre of the country, peaking at 22,132 feet (6,746 m) in the Cordillera Blanca in central Peru. Possibly one of the most extreme sports in Peru with locals and foreigners alike, there are literally thousands of places to find fast fun down-hill thrills. In Cusco there is a handful of specialist travel agents that offer a range of different day (and multi-day) trips, with full suspension Kona bikes. Our favourite extreme ride is the 1 day Mega-Avalanche single track ride, that starts at the top of Abra Malaga in the Sacred Valley (close to Cusco) and descends 1600 meters to the village of Ollantaytambo. Oh, and you can do it three times!

Surfing

You wouldn’t think so, but yes, Peru is actually one of the world’s best surfing spots. Along the northern coastline, Peru offers waves for everyone from beginners to pros. Peru has produced many world surfing champions, and it’s easy to see why when you understand just how good the waves are. Chicama has the world’s longest left-handed wave in the world at 4km’s long, and Mancora (close by) has the world’s largest left-handed point-break in the world. Extreme sports in Peru don’t get much better than this!

Sand-boarding

During the 1960s, the small oasis town of Huacachina was once a holiday hot-spot for rich limenians. Nowadays, this rather less glamorous place is the home of one of the most fun and extreme sports in Peru – Sand-boarding. Located 7 km’s from the main city of Ica, Huacachina is surrounded by vast sand dunes which stretch as far as the eye can see. There are only a handful of hostels in the town, but all of them will rent you sand-board for a few soles per day. Cover yourself from head-to-toe in sun-block and start climbing! It’s fun, cheap, thrilling and often painful!

White Water Rafting

With so many mountains, there are bound to be quite a lot of fast flowing and rocky rivers to enjoy. Rafting is probably one of the most common extreme sports in Peru, and in the region of Cusco, there are many expert travel agencies that will take you out on the river. The Urubamba River (in the Sacred Valley) offers a thrilling full day experience which is suitable for beginners through to intermediary rafters. But hard-core rafters looking for the ultimate thrill need to go a little further afield. Cotahuasi Canyon is the deepest canyon in the world, and is also home to one of the world’s toughest rafting challenges. The route includes 6 days of full-on, technical class 4 – 5 rapids, uncharted pre-Inca ruins and spectacular campsites. Extreme sports in Peru don’t get much better than this! But be warned the Cotahuasi raft is for only the toughest travellers!

Zip Lines in the Jungle

15 Km’s from Machu Picchu, close to the village of Santa Teresa is Peru’s first canopy top zip line (also known as flying fox). A series cables with a total length of 2500 meters are broken up into six sections, with the longest section being 400 meters in length. At the fastest point on the wire it is possible to reach speeds of 60 Km/h (37 mph), which is enough to give the sensation of flight! Make sure that you are not scared of heights either, as part of the line hang 150 meters above the jungle floor. Extreme sports in Peru don’t get much more fun than this!

Of-course there are a whole bunch of other great things to see and do in Peru, but if you think that there are better extreme sports in Peru than the ones listed, we would love to hear your thoughts!

The Need For A Sports Marketing Company.

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Lets begin with a sport. Say wrestling, way back in the 80s and 90s wrestling was a dominant sport in the United Sates. Major promotions like the World Championship of Wrestling and the World Wrestling Entertainment promoted the event through various house shows. Later these events were broadcasted through the television media and look where the game stands today. Even in India every single household has a member dedicated to the sport. A small example is that of the Great Khali who has held the world heavyweight championship. And this was only possible because of a Sport Marketing Company. Titan Sports in collaboration with TNT did the trick. According to W.Shank (Sports Marketing Executive ) Sport Marketing refers to specific application of marketing principles and process to Sports product and marketing of non stop products that associate with sports. Products associated with sports include various things like Player Endorsements, testimonials, event marketing and stadium advertising. All in all it raises the money involved with the game and hence the standard of the game on a whole.

Lets take the case of a Sports Marketing Company in India. In India the game that gets the maximum amount of attention is cricket. When the inaugural world cup was held way back in 1975, a player of the Indian Cricket Team at the most earned a sum of Rs 2000 for a one day match and 1500 per day for a test match. Forward to the year 2008. A player with the smallest contract is paid approx. RS 35,000/ for a one-day series and Rs 40,000/ per day for a test match. This was only possible as people started taking interest in the game. Television channels, newspapers, advertisement hoardings all took required measures to make the game immensely popular. Commercials aired on TV featured players endorsing brands or commodities that were popular with the general public, thereby making these players household names. If a Survey is conducted on the top 5 richest sportspersons in Asia, the names would undoubtedly be Sachin Tendulkar, Saurav Ganguly, Sania Mirza, Vishwanathan Anand and Shoaib Akhtar. Technically speaking the survival of a sports marketing company is in the hands of its promoters, i.e the companies that sponsor the sport event.

Generally speaking the functioning and more importantly the success of the sports marketing company lies in the hand of its partner. Good publicity of a player is needed. This is where a public relation agency is needed. As sports is primarily into entertainment a media and entertainment company is also needed. Going by the current standards the two biggest sports marketing companies in India NEO sports and Nimbus were recently formed and in no time has had a good grip in all sporting events in India. Currently in India sports marketing is a multi billion dollar industry. Players such as Mahendra Singh Dhoni, Yuvraj Singh, Sania Mirza and many more are finding ways to make millions of rupees. They are getting outstanding deals to wear clothing during events, or do a commercial, or a photo shoot for and advertisement. New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers who formerly found newspapers, daily/weekly magazines and television as a channel for promotion. Due to growth of the industry and to support the demands for employees numerous institutions have opened up Sports Marketing as a subject. All in all with passing times, the demand of a sports marketing firm has become extremely high.